BACON?
Well, at least that's what Scope seems to think. After Scope introduced it's new brand persona and packaging last November, I knew something was amiss. Why a brand that appeared hygienic and trustworthy would transform itself to look like a whimsical genie bottle is beyond me.
OLD NEW
But, THIS. THIS, I just don't get.
If Scope's launch of this product was intended to start buzz, then it has succeeded. But if their purpose was to start buzz and grow sales, then it has most definitely failed. I don't know about you, but I don't usually brush my teeth in the morning then chew a bunch of bacon to freshen my breath. Likewise, I don't think I'll be buying $6 bacon flavored mouthwash.
Announcing the product so close to April 1st has drawn some skeptics. "Is this some sort of April Fools joke?" America, let's hope so.
