the average consumer didn't wonder how they initiated this ad campaign so quickly. After doing some quick research, I learned that Oreo executives were stationed in the production room of their advertising agency during the Super Bowl. Oreo's quick creativity enabled them to capitalize on a pivotal social media moment consequently attracting many Facebook, Twitter, and Instagram followers.
These days, Generation Y is prompted to engage, not by a company's begging and constant pleading for "likes" or "follows," but by inventive or impressive advertisement and marketing campaigns. As a member of Generation Y, I too admire and furthermore acknowledge a company's innovative attempts to attract brand champions through digital campaigns.
Digital campaigns continue to be a gray area for marketers in both small businesses and large corporations. Personally, I believe this is due to the major generation gap between those producing the content, and those targeted to engage in the material.
Once marketers pinpoint "what it is the consumers really want" from digital, the next step is how to quantify customer data and revenue generated from these digital touch-points. It seems as if Oreo is nearing that point.
This was honestly one of my favorite parts of the Super Bowl. The quick reaction from companies on the black out was amazing. You did way more investigation then I did on the actual process behind getting the ad created. I hope that most companies will start having an ad team ready to go with major events like the Super Bowl. At every major televised event, something is bound to happen that gets social media buzzing. Why not capitalize on it? It's a way to engage in a conversation that is already going on without pushing your product too much. I think Oreo was brilliant with this move and I hope to see more companies follow in their footsteps.
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