Social media platforms are increasingly improving their ability to target key consumers with new advertising updates. Below is a list of improvements made to various social media platforms in the past year and a half.
- Page Post Target Enhanced: gives business the opportunity to to target their Page posts by gender, age, Likes, education, interest, relationship status, and more.
- Paid-for Sponsored Stories-suggests "Pages You May Like"
- Sponsored Results: ads that appear below Facebook search queries
- Facebook's Graph Search: enables business to analyze and act on data associated with consumers
- Auto Play Video Ads: soon to appear on Facebook
Twitter Improvements:
LinkedIn Improvements:
- Promoted Tweets
- Promoted Trends
LinkedIn Improvements:
- Video Advertising
- Sponsored Posts
With the ability for social media tools to more accurately quarry key customers, it is becoming more and more lucrative for companies to truly know their customers. Placing increased importance on developing customer "personas" to more accurately define a customer's needs and wants should be at the forefront of strategic marketing executives' minds. Without this in depth discovery, companies will end up targeting imprecise consumers with no interest in their product.
We don't want 55 year old mom, Cindy, who works as a physician's assistant in Missouri and values exercise and healthy eating habits, to be inundated with Marlboro or McDonalds ads.
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= Loss of Possible Engagement
We don't want 55 year old mom, Cindy, who works as a physician's assistant in Missouri and values exercise and healthy eating habits, to be inundated with Marlboro or McDonalds ads.
+
+
= Loss of Possible Engagement
Thoughts Provoked by: http://www.inc.com/hollis-thomases/new-ways-to-advertise-on-social-media.html
